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For you to be the best blogger, you have to write engaging content, making sure you provide substance to your readers. Over the years, I’ve determined there are certain factors that will help guide your content writing. No matter what you’ve read about providing value, it starts with knowing your audience. If you don’t know your readers, you’re going to have a hard time with all the others aspects of content writing. For example, without knowing your readers, you’re going to have a hard time performing your research, exploring marketing channels, using the right #hashtags, and writing content that resonates with them. If your audience doesn’t like your content, you’re going to have a hard time converting and getting a return on your ROI. In this post, we’ll be exploring how knowing your audience is important in winning your customers. Here’s what we’ll explore…